Derailing the hype-train

Back in 1999 I was in year 11 of high school. I recall sitting in design class late one afternoon when a friend enthusiastically rushed up to me asking if I had seen The Matrix yet? I hadn’t but I surprisingly wasn’t in any rush to do so. For months the ads on TV were droning the same line over and over again, “No one can be told what The Matrix is”, which was the tantalising mystery at the centre of the movie as well as its marketing.